As your blog becomes more popular and your daily unique visitors and RSS subscribers increase, you’ll gradually discover that advertisers are willing to pay higher prices for links and banners on your site.  This is a no-brainer, of course, and advertisers are always eager to pay more on a popular site for one simple reason: it’s worth their money to send new, relevant traffic to their blog or website.  And as advertisers get turned on to the benefits that advertising on your blog brings them, you’ll find that they are also willing to give a testimonial for your advertising page that will help you draw in more paying customers.

Displaying those valuable client testimonials is a great way to show potential advertisers how much your site can do for them, and it’s obvious that the webmaster of a great site called A.P. Lawrence knows this.  Front and center on the A.P. Lawrence Advertising Page is a top-notch testimonial from a customer lauding the traffic that they gained from advertising on the site, and it’s a very convincing testament.

A.P. Lawrence is a very strong PR 5 site that caters to bloggers and self-employed individuals who are interested in information and resources for Unix and Linux systems.  The site has a very low Alexa number (which means they have LOTS of daily traffic) and as a clean, professional design.  Put all of this together and it means that A.P. Lawrence can charge a little more for link and banners.  Why?  Because advertising on their site is a great way to drive killer amounts of relevant traffic back to yours.

A.P. Lawrence charges 60 dollars a month for a sidebar text ad, and plenty of sites have already paid for a slot (another indication that their prices are worth every penny).  I’ll let you check out their advertising page for info on the rates they charge for other advertising opportunities—like banners and reviews—but their rates are pretty consistent across the board.  When all is said and done, A.P. Lawrence is a great option if you have some extra cash in your budget and are looking to get a real bang for your buck in a relevant niche.